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offline-first
iOS Launch • Q1 2026
Stop pretending you'll do it later.
Pretext tracks what you avoid, roasts your excuses with dry wit, and helps you decide if delay was actually worth it.
No streaksNo badgesNo fake positivity
30 sec
average check-in flow
6
Mochi mood states
Core Philosophy
Clarity over motivation. Honesty over hustle.
Pretext was built for people tired of productivity theater. You do not need another app cheering you on. You need a mirror that calls the pattern clearly and calmly.
Mochi has opinions
The mascot reacts to your decisions, not your streak. Friendly face. Mild disbelief.
What you get
Built for self-aware procrastinators.
Sarcastic Mirror
Log what you avoided and why. Pretext reflects it back with dry copy that is honest, never shaming.
Anti-Checklist
Instead of productivity theater, keep a confession board of the tasks you keep dodging.
Local-Only Privacy
No accounts, no trackers, no cloud sync by default. Your avoidance history stays on-device.
Pattern Insights
Spot recurring avoidance loops, peak delay times, and whether the excuse was actually worth it.
How it works
Simple flow. Sharp reflection.
Inside the app
- 1
Log the thing you are avoiding in under 30 seconds.
- 2
Pick the excuse you are using right now.
- 3
Get a calm, sarcastic mirror line from Pretext.
- 4
Choose: faced it, or avoided again.
Launch roadmap
- 1
Private TestFlight beta with early waitlist users.
- 2
Mochi mascot content on TikTok and Instagram.
- 3
Public App Store launch in Q1 2026.
- 4
Post-launch updates based on user feedback and retention.
No hype. No productivity cosplay.